Unlocking Entrepreneurial Success: Cass and Mike Lazero's 50 Cheat Codes
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In this riveting episode of Evan Carmichael, we meet the dynamic duo, Cass and Mike Lazero, who kickstarted their entrepreneurial journey in the most unconventional ways. Cass, the barrette-selling school prodigy, and Mike, the snow-shoveling entrepreneur, have come a long way since their humble beginnings. With successful ventures like selling golf.com to Time Warner and Buddy Media to Salesforce for a staggering $745 million, these two are no strangers to the highs and lows of the business world. Their latest masterpiece, "Shoveling [__]: A Love Story," unveils 50 game-changing cheat codes for aspiring entrepreneurs, promising a wild ride to success.
As the curtains rise, Cass and Mike reveal their transition from building a reputation to focusing on making a lasting impact on the entrepreneurial community. With a wealth of experience advising and investing in over a hundred businesses, these titans of industry are on a mission to pay it forward. Transparency and focus emerge as the cornerstone cheat codes for navigating the treacherous waters of entrepreneurship. Mike's ingenious calendar hack showcases their unwavering dedication to staying on track, even in the chaos of New York City.
The Lazero duo's brand-building philosophy transcends mere logos and taglines, delving into the emotional core of what makes a brand truly resonate with its audience. Authenticity, resilience, and unfiltered expertise define their brand, setting them apart in a sea of cookie-cutter entrepreneurs. Their content creation journey, though daunting at first, has blossomed into a vibrant community of over a million followers, fueled by instant feedback and raw, unfiltered storytelling. As they continue to carve their path in the entrepreneurial landscape, Cass and Mike Lazero stand as beacons of inspiration for those daring enough to chase their dreams with unwavering passion and grit.
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Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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