Thai Restaurant Owners Set Sights on $80M Expansion
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In the thrilling world of culinary entrepreneurship, we meet Calvin and Air, the dynamic duo behind Basil and Co Thai Cuisine. With plans to expand to 20 locations and rake in a whopping $80 million in revenue, these two are not ones to shy away from a challenge. Their journey began in a Thai restaurant where they worked together, dreaming of one day owning their own establishment. Fast forward to 2019, and they opened their first restaurant in Diamond Bar, California, quickly becoming a local favorite with an average ticket size ranging from $60 to $80.
Calvin and Air are on a mission to fine-tune their business model, focusing on increasing sales during non-peak hours and boosting takeout and alcohol sales. Their marketing strategy? Good old-fashioned word of mouth, with a dash of online presence through platforms like Google and Instagram. With a keen eye on quality over discounts, they offer free items on special occasions to entice customers without devaluing their brand. The couple's dedication to providing a top-notch dining experience is evident in their meticulous planning for a new, larger location in Asus, California.
As they treat Alex to a mouth-watering feast of their bestsellers like Crying Tiger and pineapple curry prawn, it's clear that the secret to their success lies in the exceptional quality of their food. Alex, impressed by the flavors bursting from each dish, underscores the fundamental importance of serving up top-notch cuisine in the fiercely competitive restaurant industry. With a focus on perfecting their core model before expanding further, Calvin and Air are poised to conquer the culinary scene one delectable dish at a time.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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