Boosting Revenue: Cody Schulson's Strategy for Growth
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In the world of business, we meet Cody Schulson, the man behind Trophy Outlet, a family business with a legacy spanning four generations. Cody's goal? To elevate the company's revenue to a lofty $3.5 million by tackling crucial issues like pricing, advertising, and customer loyalty. From trophies to Dash plaques, Trophy Outlet offers a range of personalized products priced between $4 and $900, catering to coaches, event organizers, and gag gift enthusiasts alike.
With a keen eye on marketing, Cody leverages platforms like Etsy, Amazon, and TikTok to drive sales and expand the business's reach. Despite facing high fixed costs and a 40-year-old retail setup, Cody remains determined to optimize key metrics such as LTV and CAC to fine-tune pricing strategies and enhance customer retention. By focusing on in-house production and strategic marketing channels like SEO and Facebook ads, Cody aims to propel Trophy Outlet to new heights of success.
As Cody navigates the intricate world of business, he seeks guidance from industry expert Alex Hormozi, known for his prowess in scaling businesses to new heights. Together, they delve into the nitty-gritty details of Cody's operations, dissecting revenue streams, customer acquisition channels, and product pricing models. With a blend of experience, determination, and a dash of humor, Cody and Alex embark on a journey to transform Trophy Outlet into a thriving, multi-generational business that stands the test of time.
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Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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